Today’s post is from our friend Mark Wessels at Vic Firth.  We asked him to tell us the story behind the new Vic Firth Marching Percussion channel on YouTube and how that came about.

Since the early days of internet video, Vic Firth was a pioneer in delivering top-quality percussion education and entertainment to a worldwide audience. We’ve tried hard to represent all aspects of percussion – from drum set to concert, marching to jazz keyboard, our goal has always been to reach every genre of music.

As a result, the Vic Firth YouTube channel has grown significantly. Our 205,000+ subscribers have racked up over 57 million views – by far the largest channel in the percussion industry. With the addition of 2-3 new videos each day to our library of over 3,000 videos, we’re consistently adding 1.5 million new views each month!

The only downside is that we’ve actually had to “throttle” some of the percussion content so that we can deliver a balance between all the various genres of percussion, especially during the peak seasons of WGI and DCI.  Because most of us here at Vic have a deep marching percussion background, we weren’t happy with that…  we’re always wanting to do more, not less!

With the launch of the new “Vic Firth Marching Percussion” channel, we’re able to dive deeper into the content that our marching fans want to see.  We’re always striving to go ‘beyond the lot’ to bring you new & exciting features, including “Learn the Music” videos – where you can grab your sticks or mallets and play along to the 2016 DCI shows – to “Vic Licks”, interviews with the show designers and instructors, plus much more!

The best part is that we’re just beginning!  Keep an eye out for the Vic team on the road this summer as we continue to break new ground with the content we have to offer.

One of the latest videos from the new Vic Firth channel.